Wednesday, May 23, 2012

Discretion Assured!

I have commented previously, Dear Reader, on my inherent cynicism for the world of marketing and advertising.

It's just all such utter bullshit, isn't it?

From the perspective of a PI business, I think traditional marketing approaches simply are a waste of time and money.

Time I have. Money, not so much.

A recent comment from a friend reminded me of a laughably naive attempt to generate some business through an advert in the local daily rag's classifieds section some years ago.

I don't recall the exact wording of the classified, but I wanted to maintain a bit of mystery and intrigue as perhaps that might generate a bit more interest and at least stand out from the other ads.

Something under the headline of DISCREET SERVICES AVAILABLE.

It appears there is such a thing as being too discreet. And too vague.

The only phone call I received was from some creepy old guy who wanted to know, in excruciating detail, exactly what kind of services we offered and how much it would cost him? When I stated we are private investigators, he immediately hung up.

Just then the penny dropped.

Needless to say I never bothered pursuing that particular angle again.


  1. giving those services not again but receiving them yes on many occasions according to my sources

    1. Well, you're the one telling the story Mr Matchwood...